THE VANITY GROUP IS A HIGHLY SOUGHT-AFTER, WOMEN-LED CREATIVE EVENTS COMPANY. AS A COLLECTIVE OF CULTURE-FORWARD INNOVATORS, WE SPECIALIZE IN UNIQUELY SERVICING SOME OF TODAY'S HIGH-PROFILE STARS AND BRANDS WORLDWIDE.
What We Do
What makes us different from your average event production company is that we speak the same language as the unique community we serve. We are human first and deeply understand the art & science of gathering.
Event
Production
From orchestrating an intimate dinner party in Paris for a sexy beauty brand during Fashion Week to planning a last-minute 3-day destination birthday celebration in Berlin for one of the biggest celebrities in the world, The Vanity Group has done it all.
Experiential
Activations
With more than 30 years of combined experience working with first-class talent and brands in areas from marketing to advertising and strategic planning to sponsorship procurement, The Vanity Group knows how to drive home a message and produce an immersive experience that consumers can connect to.
Brand Consulting
& Strategy
Collaborating with brands as a trusted subject expert in celebrity and jet-set society, pop culture, and multicultural experiences, The Vanity Group works in concert with brands, leveraging our expertise and connections to ensure projects are tastefully crafted and go off without a hitch.
Our Brands
In addition to our work-for-hire, we also believe in innovation from within. Under The Vanity Group umbrella, our Founder has built her own seat at the table by creating first-of-its-kind brands of our own and live-event experiences.
Grit Before the Gram is an intimate awards dinner that takes place during GRAMMY Week to recognize the brilliant, multigenerational Black and Brown women vigorously working behind the scenes in music & entertainment alongside today’s biggest stars.
The Event Academy is The Vanity Group’s online learning destination and educational resource for event professionals. The Event Academy is an academic hub with a fresh twist, providing its Scholars with the gems needed for success in the events industry from Karleen’s unique lens.
Wrapped in Southern hospitality and charm, OWNING THE BLOCK is a biennial career empowerment conference for ambitious Black Millennials and Gen-Zer’s, the next generation of dreamers and doers.
Our Founder
Known for her wit, wisdom, and candor personality, Karleen Roy has a notable ability to wed imagination and impeccable taste. For over two decades, Roy has built a coveted career in the entertainment industry that continues to flourish with the receipts to match.
In 2013, Roy founded The Vanity Group in her little New York apartment, and since then, her journey has been nothing short of a whirlwind.
In addition to leading her team at The Vanity Group and creating spin-off brands of her own, you can also catch Roy as an on-camera media personality and subject expert both online and on television, also having been featured in Forbes, VOGUE, GQ, and other global publications.
Find Karleen on Instagram
Featured Press Hits
Press
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Holla at Us
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