The Vanity Group

A Luxury Lifestyle Management Agency

Where being self-centered is a good thing.

About Us

The Vanity Group is a lifestyle management company.

Our core services in the luxury lifestyle management industry include:

  • Luxury lifestyle management
  • Luxury services
  • Luxury concierge
  • Event planner
  • Event producer
  • Event management
  • Celebrity wrangler
  • Celebrity booker
  • Talent wrangler
  • Talent booker

“Karleen’s work ethic and resourcefulness are to be applauded. She has planned everything from extravagant trips to once-in-a-lifetime experiences for me and my family.

She also has successfully organized the most complex details of my everyday life. She is part of our extended family.”

Sean “Diddy” Combs, Chairman & CEO Sean Combs Enterprises and Global Entertainment Mogul

The Vanity Group represents your life at its best—reflecting the elite visions of what you really want. Our team is on-call 24/7 to elevate your events, your career and your life’s day-to-day experience to the next level, down to the very last detail.

The Vanity Group is composed of resourceful, creative and well-connected lifestyle management advisers who are experienced in Bespoke Event Producing, Luxury Concierge Services, and Talent Relations. From those impossible-to-get restaurant reservations to glamorous red carpet appearances to planning a last-minute getaway in The Maldives… What’s your vision?

Since it’s inception, our team has made dreams into reality for a cache of exclusive clientele, including A-list celebrities and other notable personalities. The Vanity Group is now a trusted source of authority and consultation to individuals, businesses, organizations and brands the world over.

Our Founder

Karleen Roy: Behind the Visionary

A recognized innovator, executor, and experience advisor for notable clients worldwide, Karleen Roy is an authority on bespoke services for the most exigent of clients. Roy’s imaginative approach paired with the unmatched ability to execute seamlessly has guided notable brands to gravitate toward her.

“At The Vanity Group, impossible is not an option. If you can dream it, we can make it happen.”

Karleen Roy, Founder of The Vanity Group

Although Roy’s ability to thrive in a fast-paced, high-octane environment was established at her alma mater, Howard University, her reputation as a lifestyle and experience expert was cultivated in New York City throughout her career within the entertainment industry.

Upon graduation, Roy quickly secured a publicity role with Island Def Jam Recordings where she began to establish a rapport with key influencers in the music industry and helped catapult many artists to stardom. At Island Def Jam, Roy was recruited to work with R&B crooner Ne-Yo, as a Management Coordinator where she was responsible for overseeing the day-to-day operations for Ne-Yo and his management company, Compound Entertainment. Roy has also held a post at Legacy Recordings, Sony Music Entertainment’s catalog division. Her stint with Compound, Def Jam and Sony is where she cut her teeth on the ins and outs of the music business.

Gradually, as her network and experience expanded, Roy later scored her dream job working alongside entertainment mogul, Sean “Diddy” Combs. The two established a stellar working relationship and Combs selected her as his Senior Executive Assistant for the Executive Office at Bad Boy Entertainment. During her tenure in this position, Roy was the heartbeat of the Chairman’s office and the driving force between Combs’ multi-faceted business entities, external business partnerships, internal departments, industry executives and globally recognized talent relationships.

“Not only is Karleen a dear friend of mine, we also partner together on many projects at The Between Agency. I have watched The Vanity Group grow as an international brand and I am proud to always support her. Her work is impeccable. She get’s it.”

Wafaa Nakkoury, CEO, Between Agency

The Vanity Group: A Luxury Lifestyle Management Agency, was established upon Roy’s decision to channel her corporate and luxury lifestyle management expertise, premier resources, and global capabilities into a dynamic, boutique company offering services to mirror the image of modern style and quintessential living, crafting experiences only limited to her client’s imagination. It’s fitting that Roy created an agency that is built upon the very reason A-list talent and notable brands gravitate toward her; the panache and pristine touch she brings to The Vanity Group is unparalleled.

She has carved out a niche for The Vanity Group – innovator, executor, and experience curator! She is limitless, running her own show and yours – flawlessly!

Roy is a proud native of Memphis, Tennessee and currently resides in Manhattan, New York.


Event Production by The Vanity Group


Luxury Concierge Services

Talent Relations

Bespoke Event Production
At The Vanity Group, no two events are alike. Our expert team curates occasions with signature details that mirror your vision, delivering unparalleled levels of service, sophistication and attentiveness. Our devoted advisers consistently push through boundaries to achieve exciting and unforgettable results in event production.

From a small, corporate dinner party to an opulent destination birthday with 50 of your closest friends, The Vanity Group’s capabilities are bound only by imagination. The team consistently utilizes premium resources and creative solutions to transform the barest space into a decadent, once-in-a-lifetime experience.


“There is so much passion behind everything we do at The Vanity Group; we handle our clients with such a level of white-glove service that they are always wowed! We treat them like family and they know that we genuinely care.”
Employee, The Vanity Group


Luxury Concierge Services
A little help? No problem. A lot of help? We’d love to…
The Vanity Group provides a diverse range of individualized services to maintain and exceed the expectations of your multifaceted lifestyle.

Need to ensure that you look flawless at every occasion? Let our stylist team perfect your look for special events or everyday appearances. Want to boost morale among your employees? We can efficiently overhaul your professional office space for added panache your executives will appreciate. Maybe you want to find that perfect vacation home with all the extras you desire? We’ll take care of finding a butler, the right chef and more. In addition, our lifestyle advisors carefully handle delicate personal matters with the utmost discretion and taste.

Each request—any request—is a phone call away. We’ll take care of the rest.


“As Diddy’s international DJ, I have worked with Karleen on several large events and shows all over the world! She is awesome to work with and gets it done easily, always taking care of every single detail along the way. It’s always a success when Karleen is involved.”
DJ Magnum, International DJ


Talent Relations
We know it takes more than an assertive publicist to fill a room with A-listers, or to walk the red carpet, or to pair individuals with brands that culminate extraordinary opportunities. The Vanity Group is up for the challenge. Our team adds unique, personalized touches to your talent relations needs, making all your experiences memorable. Want to book your favorite star to perform or appear at your event too? Our pleasure. The Vanity Group can also organize talent bookings to light up any room. After years of organically cultivating relationships with key players and top talent, our agency is committed to managing every aspect of your talent relations needs.


“Karleen has a network and team of resources that are out of this world! Her authentic, globally recognized relationships definitely separate her from the rest. We always enjoy working with her.”
Brett R. Berish, Chairman & CEO, Sovereign Brands

Clients & Partners




“A million thank you’s to Karleen and the amazing Vanity Group team for putting together one of the best parties I’ve ever had. The party was a huge success and one to remember!”

—Fabolous, Grammy-nominated artist


For press inquiries, please email

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“Second to none, The Vanity Group, is my first choice in making any occasion special. From initial planning to on site execution they consistently exceed my expectations.”

NE-YO, 3x Grammy Award Winning Singer/Songwriter and Actor

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Contact Info

New York City • Los Angeles